Show Current Students They Matter
The infamous XKCD comic from last year on what things make up a typical institution website versus what people are looking for was a wake up call to many involved with the strategy and development of...
View ArticleTactics for Making Real-Time Work
Yesterday, most people online probably noticed that Apple was up to something. That something turned out to be the second iteration of the iPad. While a lot of people relied solely on their Twitter,...
View ArticleSEO Tactic: Nurturing the Quantity and Quality of Inbound Links
How much time do you, or your web content team, spend on the care and feeding of your inbound links? “Inbound links?” you query. They’re links from other sites back to pages on your site, sometimes...
View ArticleWho’s Driving the Social Media Bus?
For years, marketers have struggled with how to get bottom line results from social media (SM), and it’s been tough. Everyone sees incredible potential in SM, but only a few have achieved actual...
View ArticlePiggybacking Social Media on Traditional Media
Not everyone out there will say this, but I believe traditional media still deserves a place in your marketing efforts, provided you shift your thinking in how you approach it. Is it as important and...
View ArticleSocial Media Concepts from Walgreens
Finding and reading positive feedback about your institution online is obviously valuable. Whether students are giving you props on Twitter, Facebook, Foursquare, your own social network, or elsewhere....
View ArticleG+ What Should be Your Next Move?
If you’re a brand manager, odds are the buzz around the implications of Google+ have started to filter into your marketing discussions. Is it really a gamechanger? Will your audiences shift en masse...
View ArticleBe Extremely Careful When Pushing Your Message
2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turning people off is going to be greater. In 2011, most consumers...
View ArticleHigher Ed Pinterest Examples and Directory
11.72 million! That’s how many unique U.S. visitors Pinterest experienced in January of this year. What’s more important, those users averaged nearly 98 minutes of time spent engaging with the website....
View ArticleNon-Profit Ad Spending Now Equals the For-Profit Sector
Colleges and universities are investing in paid advertising at an unprecedented pace. And 2013 marked the first time that spending by non-profit colleges and universities equaled that of the for-profit...
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